Jimmy Vi

Nova by Justin Nozuka

Music Video  —  Director, 2021

When exploring this concept of ‘Sensory Experience’ I wanted to encapsulate what many people are feeling coming out of the pandemic. We have been constantly stuck in our homes staring and locked into our screens. With this imagery I wanted to explore this visual motif of the digital lives we have become accustomed too. Pulling inspiration from temperature checks and digital interactions. Throughout the music video we see Justin in performance exploring this sense of summer. Capturing what he feels like to experience love and his senses coming to life under the summer's breeze. There’s this sense of waviness represented by the flow of life that exists when spring breaths into summer. Each moment poetic in feeling


Director & Editor: Jimmy Vi
Cinematographer: Tristan Clarke-McMurchy

Production Company: What I Like Studio
Producer: Maxim Vlassenko
Starring: Aliya Lucas

1st AC: Baseem Azer
2nd AC/DIT: Brandon Reitsma
Key Grip: Tony Radivoi
Gaffer: Willy Le
Swing: Gaurav Virkar

Production Designer: Electa Porado
Wardrobe Stylist: Priya Howlader
HMU: Lacey Day

Key PA: Alex Makubuya
PA: Alex Kennedy
Photographer: Eric Richards

Editor: Martin Klapperbein
Animator: Nik Arthur
Color: Patrick Samaniego @ Alter Ego Post
Title Cards: Rahul Madan

Management: Black Box Music
Creative Direction: What I Like Studio

I’m a Film and Creative Director based out of Toronto. I’ve worked with clients from Nike, Footlocker, Sony to independent artists and labels. My friends and I also support BIPOC creatives through an organization called ECRU.

Let’s work together, email: jimmyvi@live.com

View all work.


Nike, Play New (Jenn Lau)
Footlocker, The Reboot
Suburban Tea


Nike, Play New

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