Jimmy Vi

Petro Canada, Caremakers: Lighten The Load

Commercial — Film & Director, 2023

At times the weight of caring is too much for any one person to bear without help. Yet caring is one of the most loving things anyone can do. This piece is about creating a tangible feeling that translates the weight of caring. The emotional moment of relief I or anyone would have if the load was lightened.


Director: Jimmy Vi
Cinematographer: Justin Black

Produced by The Deli
Executive Producer: Kevin Saffer
Executive Producer/HOP: Ben Robinson
Line Producer: Oshiokhai Enega
Production Manager: David "Grover" Cosgrove
Production Coordinator: Natalie Ampudia

1st AD: Jeff Cowan
Mentee: Celina Liu
Mentee: Bakhos Nahm
1st AC: Calvin D'Souza
VTR/DIT: Mark Moher
Gaffer: Michael Armstrong
2nd Elec: Terry Bantin
3rd Elec: Guillame Cottin
Key Grip: Tyler Sellers
2nd Grip: Brandon Maclean
3rd Grip: Nick Reid
4th Grip: Phil Calambakas

Art Director: Cheryl Thompson
Props Buyer: JQ Carlos
Props Buyer Assist: Addy Struthers

MUA: Paola Manigat
Wardrobe Stylist: Tania Martins

Pack Truck MGR. Ryan Harris
Projection OP. Tyler Dowey

Editing by Married To Giants
Editor: Jacquline Leon
Producer: Devin Fields

Colour by Darling Colour & VFX
Colourist: Kassi Bellamy

COO: Lance Martin
SVP, Production: Jen Dark
CD - AD: Jill Mack
CD - Copywriter: Dan Bennett
Account Director: Zoe Reynolds
Managing Director: Olivia Damiani

I’m a Film and Creative Director based out of Toronto. I’ve worked with clients from Nike, Footlocker, Zeiss, Sony to independent artists and labels. My friends and I also support BIPOC creatives through an organization called ECRU.

Commercial Rep:

Let’s work together, email: jimmyvi@live.com

View all work.


Zeiss, The Circle
Lighten The Load

Nike, Play New (Jenn Lau)
Footlocker, The Reboot
Suburban Tea


Zeiss, The Circle
Nike, Play New

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