Jimmy Vi


Commercial — Film & Director, 2021

I had the opportunity to direct one of many spots for Nike & Jenn Lau. Check out the full campaign here: Creative Drection by Jimmy Vi.

Athlete. Nike Trainer. Advocate. Jennifer Lau is a leader in the fitness community in Toronto, fighting for a space for women in the weight room. Born and raised in Toronto, Jenn is the co-founder of The Real Toronto, a community empowering diverse woman in the health and fitness industries. Jenn also leads a coalition working to Save Health and Wellness, a platform that collaborates with local and national governments to provide COVID relief for the struggling industry.

Jenn’s journey in fitness was an unexpected one. Jenn attended university with a plan to study business, and later pivoted to fashion. She turned her passion for health and fitness into her day job, and started personal training. A proud Chinese-Canadian, Jenn recalls her parents not quite understanding the career course change. “5 years ago, my mom was still telling me to find a full-time job with benefits. I was like… Mom I own a business.” Suffice it to say, after seeing their daughter appear on billboards and in the news, they understood her vision. Today, Jenn’s mom can be seen in the front row of every event, seminar, or experience cheering on her powerhouse daughter.

Starting out in the industry, Jenn recalls that there were few women in the profession that looked like her. In the years since, she’s found her strength in a male-dominated field and made a name for herself by creating community and opportunity for women just like her. While many athletes point to their competitive spirit for their success, Jenn, spoken like a trainer, believes it’s about a commitment to building one another up.


Creative Director: Jimmy Vi
Director: Jimmy Vi
DP: Alim Sabit

Production: Mad Ruk
Creative EP: Rey Mendoza
Head of Development: Abby Albino
Director of Development: Damien O’Neill
Production & Post Superviser: Meika Wagner

Talent: Jennifer Lau

Producer: Jeff So
1st AD: Lana Maclin
Production Coordinator: Joel Souza

1st AC: Bassem Azer
2nd AC: Anastasia Filomeno
Gaffer: Artur Vetsein
Key Grip: Rohan Painter
Swing/Driver: Connor Reeves
Swing: Hala Hunny
DIT: Samuel Iannicelli
Covid Manager: Roxana Mares
VTR: Mattew Da Silva
Key PA: Rhyan Correia

MUA: Mila Victoria
Stylist: Andrea Rose

Music and Sound Design: Conrad Hendrickson
Location Sound: Conrad Hendrickson

Photographer: Luna Khods (Umair & Mau)
BTS: Phil Harris

I’m a Film and Creative Director based out of Toronto. I’ve worked with clients from Nike, Footlocker, Zeiss, Sony to independent artists and labels. My friends and I also support BIPOC creatives through an organization called ECRU.

Commercial Rep:

Let’s work together, email: jimmyvi@live.com

View all work.


Zeiss, The Circle
Lighten The Load

Nike, Play New (Jenn Lau)
Footlocker, The Reboot
Suburban Tea


Zeiss, The Circle
Nike, Play New

Say Hello ︎︎︎