Nike & Capsule, The White Squirrel

Commercial — Creative Directior & Film Director, 2024

For the release of Nike's Air Max 95 - Toronto Edition

We follow the POV of a White Squirrel on it's venture through the city. We meet the locals and dive through the boroughs of the city in this wild, high-energy and hilarious adventure. Going through one borough to the next. It's a film that perfectly captures the melting pot of cultures that is our City. It's a city with a collection of styles, cultures and people that meld together seamlessly.

Client: Nike Toronto, Capsule Toronto
Production Company: The Deli, Junkie Studio

Creative Director / Director: Jimmy Vi
Producer: Johan Kim
Client Lead: Tyler Hayward
Production Manager: Jamie Li
1st AD: Cowin Poon
2nd AD: Mick Robertson
PA: Kurt Rafil
PA: Liem Mackenzie

Camera
DOP: Luke McCutcheon
1st AC: Vy Nguyen
Photographer: Tyler Hayward
BTS Capture: Grace Choi

G&E
Key Grip: Shawn Tron
Key Electric: Alex Poutiainen

Audio
Boom Op: Irlanda Zdrzalka

Art
Prop Buyer / Art Director: Elai Gumiran

Wardrobe & Beauty
Lead Stylist: Jamie Li
Assistant Stylist: Chanelle Maon
HMU: Laura Le

Post Production

Post-Producer: Oshiokhai Enega
Editor: Daniyal Shah
Color Studio: Artjail
Colorist: Clinton Homuth
Assistant Colorist: Austin Tang

Sound Studio: TA2
EP: Drew Thomas
Sound Designer: Joseph Frustaglio
Sound Engineer: Chris Masson
Rental: 2D House

Talents
David Kim
Eric Lee
Kevin Birung
Onome Natufe
Gennelle Cruz
Luanne Ronquillo
Sandro Sergio Petrillo
Chris Yue
Jessica Mak
Mikie Jae
Jack Peros
Michelle Jang
Yasmin Momeni
Dom Dias
Kelsi Gayda
Sandrine Some
Kerwin Santos
Mark Garcia
Konatsu Yamasa
Geovanny Gil
Isaiah Peck
Onton See
Denis Wang
Nathaniel Scarlette
Nicholas Cunningham
Jomar Toledo
Kai Mackenzie