THE CIRCLE - ZEISS
DIRECTOR & CREATIVE DIRECTOR






DIRECTOR NOTES
06/03/2025
What is love? What does it look like? How does it feel? How do you know when you are in love? Love's definition has always been fleeting. It's something hard to describe through words alone. Often times it's something to be felt and worn. Wear Your Love is a 60-second fashion film that captures the emotional resonance of love. Three friends spending an evening together. A single question sparks a cinematic journey into four expressions of love: self-love, romantic love, platonic love, and the tenderness of parental love.

Music and love is our binding thread that drives us through this cinematic journey of understanding love. Shot with a nostalgic, editorial eye, the film blends tactile detail, poetic dialogue, and memory-like vignettes to show that love isn’t just something you feel — it’s something you wear.

Love is something to be felt & worn.







CREDITS
Directed by Jimmy Vi
Cinematographer : Liam Higgins
Producer: Michael Ren

Editing by School Editing
Editor: Genevieve Latour
Executive Producer: Mackenzie Goodwin

Colour by Artjail
Colourist: Clinton Homuth
Colour Assistant: Austin Tang
Producer: Alison Maxwell

Sound by TA2
Executive Producer: Drew Thomas
Audio Director & Composer: Joseph Frustaglio

Made by PLOT
Executive Producers: Rahul Madan, Maxim Vlassenko, Eric Richards

Aisl
Founder: Ginny Kuang
Partnership Manager & Styling: Linx Gao
Marketing Coordinator: Alex Tang
Content Assistant: Dulat Taigulov
Assistants: Lisa Liu, Lorraine Chan, Phoebe Zhao

Production Manager: Andrew Brace
1st AD: Michael Rukavina & Michael Ren
Photographer: Kirk Lisaj
BTS photo/video: Antony Creary
Director’s Assistant: Elizabeth Mai
1st AC: Cameron Gonsalves
2nd AC: Maria Montoya
Gaffer/Grip: Kia Mozafarri
Swing: Kwae Pipim
Grip: Tate Gripton
HMUA: Ashley Readings
HMUA Assistant: Neha Baigg



FILM

Ben@thedeli.com
Cia@thedeli.com
kevin@thedeli.com

CREATIVE DIRECTION

JimmyVi@live.com