09/06/2021
I had the opportunity to direct one of many spots for Nike & Jenn Lau. Meeting Jennifer and hearing about her story and her relationship with her mother struck a cord with me. I wanted to bring that warmth, strength, care and love Jennifer had for her mother and her community. This editorial was about showing the joy and support Jennifer gives to the world around her.
Check out the rest of the campaign where I did the creative direction here.
Director: Jimmy Vi
DP: Alim Sabir
Production: Mad Ruk
Creative EP: Rey Mendoza
Head of Development: Abby Albino
Director of Development: Damien O’Neill
Production & Post Supervisor: Meika Wagner
Talent: Jennifer Lau
Producer: Jeff So
1st AD: Lana Maclin
Production Coordinator: Joel Souza
1st AC: Bassem Azer
2nd AC: Anastasia Filomeno
Gaffer: Artur Vetsein
Key Grip: Rohan Painter
Swing/Driver: Connor Reeves
Swing: Hala Hunny
DIT: Samuel Iannicelli
Covid Manager: Roxana Mares
VTR: Mattew Da Silva
Key PA: Rhyan Correia
Stylist: Andrea Rose
Music and Sound Design: Conrad Hendrickson
Location Sound: Conrad Hendrickson
Photographer: Luna Khods (Umair & Mau)
BTS: Phil Harris