JENNIFER LAU - PLAY NEW - NIKE DIRECTOR





DIRECTOR NOTES
09/06/2021

I had the opportunity to direct one of many spots for Nike & Jenn Lau. Meeting Jennifer and hearing about her story and her relationship with her mother struck a cord with me. I wanted to bring that warmth, strength, care and love Jennifer had for her mother and her community. This editorial was about showing the joy and support Jennifer gives to the world around her.

Check out the rest of the campaign where I did the creative direction here.





Credits
Creative Director: Jimmy Vi
Director: Jimmy Vi
DP: Alim Sabir

Production: Mad Ruk
Creative EP: Rey Mendoza
Head of Development: Abby Albino
Director of Development: Damien O’Neill
Production & Post Supervisor: Meika Wagner

Talent: Jennifer Lau

Producer: Jeff So
1st AD: Lana Maclin
Production Coordinator: Joel Souza

1st AC: Bassem Azer
2nd AC: Anastasia Filomeno
Gaffer: Artur Vetsein
Key Grip: Rohan Painter
Swing/Driver: Connor Reeves
Swing: Hala Hunny
DIT: Samuel Iannicelli
Covid Manager: Roxana Mares
VTR: Mattew Da Silva
Key PA: Rhyan Correia
MUA: Mila Victoria
Stylist: Andrea Rose

Music and Sound Design: Conrad Hendrickson
Location Sound: Conrad Hendrickson

Photographer: Luna Khods (Umair & Mau)
BTS: Phil Harris



FILM

Ben@TheDeli.com
Eugene@TheDeli.com

CREATIVE DIRECTION

JimmyVi@live.com